CX Quality Assurance
A robust, independent, CX Quality Assurance (CXQA) program is essential for any customer-centric business – going beyond compliance to provide critical insights needed to deliver on best practice customer experiences.
QA data that’s independent, objective and reliable
A best practice Quality Assurance program focuses on the experience of the customer, not just compliance. It is robust and independent and allow you to identify the service gaps and shortfalls that matter to your customers – but aren’t necessarily report by your customers. They provide:
- a methodical approach to evaluate the human elements of customer interactions
- a way to identify service gaps and shortfalls before you customers report them to you
- the insights needed to deliver continuous feedback, coaching and training
- the opportunity for team leaders to focus on coaching staff for improvement based on impartial, comprehensive data, rather than the menial task of measuring.

CX Quality Assurance – tailored to your needs and requirements
CSBA can help you develop and implement an effective, independent and robust customer-focused Quality Assurance program – wherever you sit on the Quality Assurance maturity curve.
Typically, we work with clients to implement QA programs in three ways, all underpinned by our best-practice SenseCX Quality Assurance standards:
Want to know more about our CXQA programs?

The independent, best practice, Quality Assurance tool that is changing the way Australian organisation measure, assess and approach customer experience.
Dozens of Australian companies and organisations are using SenseCX to drive their approach to customer experience. Underpinned by a world class consultative service methodology and framework, it provides an all in one solution for:

