Student Experience Benchmarking (SXB) Program

Actionable insights to drive student experience, efficiency, and growth.

Delivering a high-quality student experience has never been more important - or more complex.

Student expectations are rising, and the experience your institution provides has a direct impact on satisfaction, reputation, and retention. With finite resources and diverse needs to meet, knowing where to focus time and investment is critical.

CSBA’s Student Experience Benchmarking (SXB) Program helps institutions make more informed, confident decisions by providing a clear, evidence-based view of how students engage with your services, what matters most to them, and how your performance compares across the sector.

Young man holding a phone in the city

Student Experience Benchmarking (SXB) Program:
Actionable insights to drive student experience, efficiency, and growth

Now in its fifth year, SXB is helping institutions fine-tune service delivery, strengthen student support, and demonstrate measurable impact. SXB equips leaders with trusted data and strategic insights – enabling evidence-based decisions that improve student experience, efficiency and growth.

  • Improve satisfaction by understanding how students truly experience your services.
  • Measure how well your support and administration services perform.
  • Align services with student needs by uncovering demand for new or underused support.
  • Deliver support at the right time and through the right channels.
  • Tailor your strategies with insights into key differences across student cohorts.
  • Benchmark your performance against the sector to uncover strategies and stay competitive.

“Partnering with CSBA on the Student Experience Benchmarking (SXB) study has been incredibly worthwhile. The insights were rich, actionable, and cost-effective and gave us a clear direction to improve our student services. CSBA’s deep industry expertise added great depth to the analysis and recommendations. Having student experience data is valuable but benchmarking it against the sector gave us real clarity on where we stand and how to shape amore student-centric experience. We’re grateful for the partnership and excited to keep building on this work.”​

Ruth Kimpton | Associate Director, SX Marketing, Victoria University

Empowering University Leaders with Student Experience Intelligence

Role Within Institution

 

Leadership

How SXB Helps

 

Gain a holistic view of student satisfaction to drive strategic decisions.

Benefits of Participation

 

  • Benchmark performance against peer institutions to identify competitive gaps.*
  • Align institutional KPIs with student feedback to prioritise high-impact investments.
  • Track progress over time to measure the ROI of initiatives.

Student Support & Administration

 Optimise service delivery and resource allocation based on student preferences.

  • Identify underperforming services for targeted improvements.
  • Align staffing and service hours with peak student demand.
  • Streamline enrolment and onboarding processes using feedback on pain points.

Brand and Marketing

 Leverage CX insights to strengthen reputation and advocacy.

  • Understand key drivers of student advocacy to inform campaigns.
  • Address reputational risks before they impact retention or enrolment.
  • Align marketing narratives with real student experiences

IT/Digital

 Enhance digital channels and UX based on direct student feedback.

  • Prioritise investments in high-impact digital tools preferred by students.
  • Align digital strategy with student needs and behaviours.

Want to know more about the Student Experience Benchmarking Program (CXB)?

A few of our clients

UTS logo
Southern Cross University logo
Deakin University logo
Australian Catholic University logo
Griffith University logo
The University of Western Australia logo
Curtin University logo
University of Southern Queensland logo
Flinders University logo
Victoria University logo
AUT University logo
Charles Sturt University logo