Experience and Engagement Matters
Member and employer engagement challenges every fund. Yet positive experiences provide an opportunity to add value, build trust and loyalty.
Do you understand exactly how your member and employer experiences impact satisfaction, trust and loyalty?
Do your customer experiences increase stickiness? Are you going the extra mile and making your customers feel valued?
Now in its sixteenth year, this highly regarded, independent program is purpose built, with a unique focus on Australian Superannuation funds.
Created by CSBA, FEAL (Fund Executives Association Limited) and Melbourne Business School in 2009, this program provides Australian Superannuation funds with consistent measurement of member and employer satisfaction, trust, advocacy and loyalty.