Quality Assessments

Pure and objective assessment of CX

CSBA’s best practice approach to CX Quality Assurance focuses on behaviours and factors that can be controlled and influenced by front-line agents.

Results aren’t clouded by customer’s opinions and attitudes towards pricing, company policies, procedures and processes – they’re a pure and objective CX assessment that allows you to:

TRACK customer experience performance over time
MONITOR agent and team performance and provide coaching and feedback
IDENTIFY opportunities to improve your customer’s experiences
ASSESS the impact of different initiatives or pilots

Creating better customer experiences

At CSBA we measure key behaviours that are within the control of the agent under assessment, and that are aligned with the three pillars of customer experience:

CX research approach slide

External Quality Assurance Assessments

CSBA’s best practice approach to CX Quality Assurance assessments ensures independent, objective and defendable QA data.

We can conduct assessments in 2 ways:

External assessments

CSBA’s assessment team analyse and assess your customer interactions using real-life call recordings and email or chat transcripts.

Mystery Shopping

Posing as everyday customers, with everyday questions and needs, CSBA’s assessors contact your organisation and perform an independent and objective assessment of the experience.

Want to know more about CSBA's objective Quality Assessments? Get in touch.