Local Government Customer Experience Insights Survey

Actionable insights to drive customer experience and efficiency improvements

Supporting Local Government Strategy

Delivering high-quality community experiences has never been more important or more challenging. As community expectations continue to rise, the experience your council provides directly influences trust, satisfaction, and engagement. With limited resources and increasing service demands, understanding where to focus time and investment is critical.

CSBA’s Customer Experience Insights (CEI) Survey helps councils make more informed decisions by providing a clear, evidence-based view of how customers engage with your services, what matters most to them and how your performance compares across the sector.

Smiling contact centre agent with headset at her desk

Trusted data and strategic insights

The CEI survey equips Councils with trusted data and strategic insights enabling evidence-based decisions that improve customer experience, operational efficiency and community outcomes.

Participation provides:

  • Measures of satisfaction, ease and resolution across key interactions
  • Insight into channel performance, repeat contact drivers and service pain points
  • Practical findings to inform service planning, operational improvement and investment decisions
  • Benchmarking against other councils using a consistent methodology

“The data collected in the annual Customer Experience Survey is vital to providing insights in how we are performing, and how our customers feel about our services. Service Excellence is one of our core values at Glen Eira City Council, and being able to measure critical performance metrics is one of the main ways we can track our progress and improvement across years of service. Benchmarking these metrics against other organisations allows us to further track evolving customer expectations and needs, and provides us with actionable data that we use to tailor our service delivery to meet their expectations.”

Kellie Vise – Director, Customer & Community Experience, Glen Eira City Council

Empowering Council Leaders with Customer Experience Intelligence

Council Role

Council Leadership

How CEI Helps

 Gain a clear, evidence-based view of community satisfaction to inform strategic planning.

Benefits of Participation

• Benchmark council performance against others to identify areas of strengths and opportunities.
• Target investments and improvements to areas that matter most to residents.
• Track the impact of major initiatives over time to demonstrate value and accountability.

Operational Teams

 Improve frontline service delivery and allocate resources where they will have the most impact.

• Analyse drivers of resident satisfaction across specific council services.
• Identify underperforming services for focused improvement.
• Improve key interactions (e.g., waste, rates, trees etc.) by resolving known pain points.
• Use customer feedback to guide targeted website and process enhancements.
• Determine training needs to build staff capability and service consistency.

CX Teams

Strengthen trust and satisfaction by aligning services with community expectations.

• Uncover the specific experiences that shape resident satisfaction.
• Anticipate and resolve service or communication issues before they escalate.
• Align service standards and messaging with community expectations and values
• Determine training needs to build staff capability and service consistency.

IT/Digital

 Enhance digital channels and UX based on direct customer feedback.

• Prioritise digital improvements that deliver the greatest value to residents.
• Fix usability issues and pain points across key digital platforms and channels.

Want to know more about the Local Government Customer Experience Insights Survey (CEI)?