Debbie Gemmell
Research Consultant
Debbie Gemmell has worked as a senior market researcher in Australia for over ten years. She has extensive retail and FMCG research experience across a broad range of issues, categories and brands. Additional experience in financial services and property contribute to her skills.
Debbie has an in-depth knowledge of customer service and what can make a good customer experience great!
Research Specialisation
Debbie’s strengths include understanding consumer behaviour, project management/consulting, and planning.
She is skilled in all aspects of qualitative and quantitative research across a range of industry sectors, including project design, project execution, quantitative survey design, conducting focus groups & depth interviews, analysis and presentation of insights.
Research expertise includes: customer satisfaction evaluation, brand analysis & positioning, market segmentation, new product development, sensory testing, communications evaluation & tracking.
Debbie's academic qualifications include:
She is a Full member of AMSRS
If you would like to contact Debbie, you can contact her at debbie@csba.com.au or on 1800 358 081