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Welcome to the January 2009 edition of the CSBA Newsletter
Welcome to the first newsletter for the year. I hope 2009 proves to be a good one for you and your teams.
The last year has been an interesting one at CSBA.
In the last year we have seen a number of strategies to improve the Customer Service Experience. Three of the more successful strategies used to improve customer service are:
1. Using the mystery shopping to drive customer service commitment across the organisation. In some companies we are assessing over 40 different lines with great results in terms of company acceptance of a customer service culture;
2. Using customer satisfaction surveys to drive business improvement initiatives. Through providing timely feedback about customer service performance, organisations learn from their customers new ways to improve the overall customer service experience; and
3. Using the mystery shopping assessment to measure the performance consitancy of key attributes like ‘product knowledge’ or ‘clear resolution’. It is becoming apparent that the more consistent the experience is the more confident the customer is with the organisation's service or product offering.
In the mean time, I hope you enjoy the rest of our newsletter and if you would like to know more about these topics please feel free to call or drop me an email.
Kind regards,
Paul van Veenendaal Results of the Latest CSBA Quarterly Benchmarking Survey
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