Kerralie Shaw
Kerralie Shaw has been a successful senior market researcher in Australia for over thirteen years. Her experience covers many industries and research methods. Her experience has been gained most recently at Coles Myer Ltd.
She understands that the ‘so what’ is what it’s all about. Kerralie is acutely aware that clients crave actionable insights and strategic guidance. Her skills in questionnaire development, and well as advanced analytical analysis are core strengths.
Kerralie brings with her a wealth of knowledge about the current customer service experience in the Australian Retail sector, where customer touchpoints are of vital importance.
Kerralie gains immense satisfaction from understanding consumer attitudes and opinions then transforming results into insights leading to informed business decisions.
Research Specialisation
Kerralie is experienced in all aspects of qualitative and quantitative research. She has specialised in strategic marketing research in B2B and B2C environments with significant experience in the industry sectors of FMCG, fuel, liquor, convenience stores, office products, apparel and homewares, personal finance, gaming, entertainment and leisure, and pharmaceuticals.
Her research expertise includes: customer service evaluation, brand analysis & positioning, marketing communications, market segmentation & channel strategy, new product development, communications evaluation & tracking, market entry strategy, value proposition testing.
Kerralie has the following formal qualifications:
BA; Grad Dip Mkt Mod
AMSRS Full Member
If you would like to speak with Kerralie, please call her on 1800 358 081 or via email kerralie@csba.com.au